Affiliate marketing can be very rewarding, I mean some people are making millions a year from it (not me…just so we’re clear…).
But what are those people doing that we’re not? Whilst I don’t have all the answers, I’ll try and give you some insight into what I’ve done to improve my affiliate marketing efforts.
Hopefully this will help set you on the right path – or at the very least, give you something to think about 🙂
Table of Contents
- 1. Become an expert in your niche
- 2. Learn a traffic method
- 3. Learn marketing principles
- Summing up
1. Become an expert in your niche
What kind of products are you going to promote?
What niche are you going to target?
This is important because 2 really good affiliates can be in the exact same niche and make totally different amounts of money.
It stands to reason that people aren’t going to buy from just anyone.
The same principle applies even more so for affiliate marketing.
Every entrepreneur worth his or her salt knows that they need to become experts at something before the rest of the world starts coming to them for help.
And don’t forget, help is what you need to be offering. ‘Buy this stuff so I can make some money’ isn’t going to get you far.
You need to understand the pain points in a niche, and once you understand people’s problems, you can understand how to help them. This will get you those affiliate commissions.
You need to know your product and you need to know the market inside and out.
So, so many people skip this step when they start out with affiliate marketing.
If you skip this step, your marketing messages will always miss the mark, and you won’t be able to get the results you want.
So, once you’ve chosen a niche, learn it. Learn everything about it.
Make sure you’re an expert on every aspect of it.
Even little niches have sub-niches, so you’ll need to make sure you understand them better than most people do. This is where huge money can be made.
Facebook groups are great places to learn about a topic – but in your case, try and get as much information from people who have made money in affiliate marketing for that niche.
How much you are prepared to absorb the info about your chosen niche will have a huge effect on how easily you’re going to have success promoting it.
2. Learn a traffic method
Your job as an affiliate marketer (well one of them anyway) – is to get people looking at the affiliate offers.
In the most simple of terms, you need to be bringing some traffic. Without traffic, you don’t have any sales.
Therefore, one of the most important things you can do as an affiliate marketer is learn to generate traffic.
There are so many different types of traffic, from the old ‘word of mouth’ method, to AdWords and other pay per click methods – check out my post here for some ideas.
Whichever you decide on, it’s important that you learn how to generate it.
The most important thing is that you’re not just throwing up your affiliate offer with no traffic behind it.
You need to know why people are going to click on your offer – and what they are going to do once they’ve clicked on it.
Learning traffic can be hard, and it can be expensive.
If you’re learning a paid traffic source like Google Ads, your first few campaigns are likely to lose you money.
But this is all part of the process. You need to learn by doing.
As someone once said to me, when you run a campaign that doesn’t make you profit, don’t look at it as losing money – look at it as buying data. This data will help you make more money in the future.
He was right. Sometimes that’s a hard lesson to learn, but you have to take a few knocks.
The people making thousands a day on paid traffic didn’t give up the first time they ‘lost’ $30 on a campaign. And you can bet their first few (or more) campaigns didn’t make them rich.
But they kept going, they kept learning – they became masters of their chosen traffic source.
You need to do the same.
3. Learn marketing principles
When people first start out with affiliate marketing, they often completely ignore the ‘marketing’ part.
They seem to think affiliate marketing is some dark art, and if someone could just tell them the secret then they’ll be rich…
Of course, this is a million miles from the truth.
Affiliate marketing is no different from any other form of marketing.
You need to understand what the basics of marketing are, and learn how to apply them to your affiliate marketing business.
Marketing has an almost universal set of rules and principles, learn these and you’ll be able to understand why some people make the money they do.
Look at people that are successful affiliate marketers. Follow what they say and so.
This will help you to better understand what they’re saying, and the sort of results they’re getting.
I think you’ll find that actually, they are just good marketers. The affiliate part is completely irrelevant.
So rather than spending time chasing courses about affiliate marketing secrets, why not just find some courses or books on marketing? This will help you so much more – and save you a small fortune.
Learn marketing methods, how to write sales copy and how to apply these.
This will help you immensely. But most of all, it will help you understand different marketing channels better and how to get the best from them.
You can tailor these principles to your affiliate marketing business – but if you take them on at face value, they’ll help you make a lot more money in the long term.
And, there are so many places you can learn marketing from – it baffles me why people ignore this kind of training.
Linkedin, YouTube, books from Amazon – the list goes on.
Try it, I think you’ll be surprised by the results.
So there you go, my thoughts on how you up your affiliate marketing game.
Did you notice how basically none of them were about affiliate marketing specifically? Interesting thought eh?
Learning affiliate marketing is in fact just learning marketing.
Once you realise that, all those shiny objects people are emailing you about each day will suddenly seem a lot less shiny indeed….