How To Write A Solo Ad That Makes People Click

If you need to write a solo ad email but aren’t quite sure how to do it, this post should help 🙂

I am always amazed by the number of people who send me solo ad emails that fail to grab me or persuade me to click through to read the rest of their message. They all look the same, with no interesting headlines.

And of course, the same is true for my own emails! So how do you make your email stand out and make people want to read it, and more importantly click through?

When you’re ready to write a solo ad email, it’s important to have a strong subject line and a compelling, attention-grabbing body.

If you want to create a solo ad email that gets clicked and opens, you need to know how the brain of your customer works. But how do you create a solo ad email that is so valuable and irresistible, it gets your subscribers to click right away?

Not sure what solo ads are? Check out my article here

Table of Contents

Know Your Solo Ad Audience

The first thing to do in writing your solo ad emails is to make sure you know who your audience is. If you’re not targeting the right people, you’re likely going to waste time and money. Start by determining who you want to reach and then narrow down to what appeals to them and their issues. Think about what will give them a warm fuzzy. What makes them tick?

Then, write your email to your audience using their language and tone. 

So with solo ads, we are basically talking about someone who wants to make some quick money on the side and dreams of being able to give up their day job. 

So an avatar for someone like that might be:

Hey, I’m a struggling low-paid worker who wants to make a decent side income for myself as easily as possible – and work I can do from home. And even one day, quit my day job. I’ve been working in my full-time job for years now, but it’s just not enough. I spend more than 10 hours a day in my cubicle, but I barely make a single sale.

I’ve tried so many methods to make more money on my own online, and none of them have really worked. I’ve done everything I can think of from selling books on Amazon, to buying ads on Google. But, nothing has worked. I’m stuck. I don’t know how to make this work. All I want is to make my money, quickly and easily.

I want to find a method that works. I want to know what people are doing to get started with this. 

And I want to be able to make enough money that I can finally quit my job and focus on making more money online without having to worry about having enough money to pay my bills.

 So what kind of things might appeal?

  • How easy something is
  • How quick
  • How you don’t need any experience or special knowledge
  • That you can scale this and give up the day job etc etc

You get the idea 🙂 

Of course, none of that matters if they don’t open your email in the first place… 

how to write a solo ad
How to write a solo ad – you don’t want to end up in the junk folder!

How To Write an Solo Ad Email Headline to make someone open your email

An effective solo ad email subject line is the most important part of your email since it determines whether the recipient will open and read your email or not.

The ONLY job of your email subject line is to get someone to open your email. 

It doesn’t have to relate to the content of the email especially, you just need to get them to open the email. 

So what is the best way to do that? Curiosity.

You can start with something like, “How to make $5,000 per month” or “How to make $1,000,000 per year”. But (I would argue) this has been done to death, and also possibly lands you straight in the spam folder. 

I think some of the more successful email headlines create curiosity by being ambiguous…So a headline along the lines of:

  • Omg they did it
  • Wow, just wow
  • I’ve never thought I’d say this but…
  • Did you see it?
  • What’s going on?

As I said above, the purpose of your solo ad headline is JUST to get people to open the email. 

Another way you can stand out in the inbox is by using emojis in your email headline – the jury is out on whether this increases your spam score, but I’ve used it myself to good effect.

What should you put in your solo ad email copy?

With solo ads, you need to remember that people on a solo ad email list will be on LOADS of other people’s lists. 

They will be getting tens, or even hundreds of emails a day. So you don’t want them to have to read war and peace…

You need to make sure that your email is not too long.

You don’t want people to have to scroll read the email. You want to make sure that you have a clear call to action at the end of the email.

The longer the email, the more likely you are to get a ‘back’ button click.

So aside from being short, what does the solo ad email copy need to do? It needs to get people to click – simple as that. Yep, that’s right. 

Obviously, you want to warm them up for the offer you’re linking to, so it never hurts to borrow some of the copy from the landing page.

However, if you’re selling solo ads or testing out multiple offers then you won’t be able to be specific and have to go with something more generic. 

The Key Ingredients For A Solo Ad Email

Whichever path you choose here are some things you should definitely consider including:

  1. New method/system – get create curiosity by implying they wont have seen it before (and that maybe they are the first to see it)
  2. Beginner friendly
  3. No technical skills needed
  4. Done for you – people like this phrase…
  5. It will make you easy money, again and again
  6. Some kind of ‘proof’, however spurious it might be…for example “Jane banked for first $200 online ever after the first 24 hours of using this”
  7. Scarcity/urgency – ‘only X places left’, ‘this will be removed after 24 hours’ etc 

You can use some or all of the above to come up with your solo ad email copy. 

And make sure there is a big prominent link for them to click on of course!

Case studies: Solo ads analyzed

So looking at the points above, I’ve taken some random emails from my inbox today – so lets see how they shape up:

Solo ad 1

“Hello friend

….I found a brand new training and software that reveals the secret behind the rise to success and $10k+ months in under a year. 

You will be shown exactly how to really make passive income every single week, and scale it.

Also included is an easy to use “shuffle” type software to save you time and money so you can get earning immediately.

By far be the easiest method to earn money.

Check out my review about or see more details here.”

So what do we think?

Well, personally ‘hello friend’ is a massive turn off for me, but whatever…moving on

It’s hitting all the right notes isn’t it?

  1. New method/system – tick!
  2. Beginner friendly – kind of tick, it’s certainly implied
  3. No technical skills needed – Tick, says the software does it for you
  4. Done for you – ooh missed out on this one
  5. Will make you easy money, again and again – tick!
  6. Some kind of ‘proof’ – missed out here as well
  7. Scarcity/urgency – missed out on this too

 So a total score of 4/7 – not bad 🙂 

Let’s look at another solo ad email:

Solo ad 2

“It is time to level up and take your business to the next level.

The best way to do it is to have a system that does all the heavy lifting for you.

Check it out here.

All it takes is 1 click and the system will continue to fire on clockwork.

Best of luck,


This one is really short and sweet (and ambiguous – it could be about anything)

  1. New method/system – tick (well its a system anyway, doesn’t say it’s new)
  2. Beginner friendly – tick – the system ‘does all the heavy lifting for you’
  3. No technical skills needed – Tick, says the software does it for you (as above)
  4. Done for you – tick – only takes one click (…)
  5. Will make you easy money, again and again – tick, ‘will continue…on clockwork’
  6. Some kind of ‘proof’ – no proof
  7. Scarcity/urgency – missed out on this too

 So total score 5/7 – very good! 

Have a look through your inbox and assess them based on the checklist provided – how many measures up? 


As you can see, writing a solo ad email really doesn’t have to be complicated at all. 

In many ways, the less you say in it the better. Just make sure you are following the checklist I provided and you can’t go wrong 🙂 

The main thing to remember is curiosity  

Good luck with your click-throughs!